Živojin Žika Petrović is a writer, researcher, director, and producer whose work connects science, art, and innovation. He began his creative path as a teenager repairing electronics, a formative experience that shaped both his technical curiosity and storytelMoreŽivojin Žika Petrović is a writer, researcher, director, and producer whose work connects science, art, and innovation. He began his creative path as a teenager repairing electronics, a formative experience that shaped both his technical curiosity and storytelling approach.
In 1999, he founded the publishing house GSM Public and launched Serbia’s first magazines dedicated to telecommunications and the digital economy. He is also the founder and editor-in-chief of Brainz TV, a regional science and arts channel that received the Svetosavska Award in 2020.
Petrović is the author of bestselling fiction and documentary works, including Cuker Laza, Do viđenja!, Nestvarno, a stvarno, Budi GURU menadžer, and the acclaimed documentary novels Ratnik Sunca and He’s Alive!.
His creative concept Moon Eco Alarm is archived by the European Space Agency (ESA). He is the recipient of the Despot Stefan Lazarević Award (2022) and the WIPO Gold Medal for Creativity (2022). Less